audience profile: focus groups

Audience research: audience profile

Name: Mary Smith 

Age: 22 

Gender: Female 

Education: Degree from Exceter University 

Occupation: digital marketing Salary: £33,470 

Location: London 

Psychographic: Explorer 

Values and interests: 

This reader is intellectual and socially aware with a degree in marketing at the University of Exeter. She regularly goes to concerts and festivals to see her favourite artists and inspire her passion for music. She also enjoys discovering underground artists to share with her friends on social media. Currently her favourite song are CYANIDE by Daniel Caesar and SOIRÉE by All my cousins. Her other interests include singing, fitness and reading and she is currently saving up to go travelling abroad.

Final Brief

 After further consideration, I have decided to continue with Brief 3: Magazines & online, however, I think I will make more of a general music magazine. This is because it enables me to expand variety in my magazine and do a greater depth of research of different genres.