For my 30 second video that will be featured on my magazine website, I have decided to do a charity link with mind. The plan for the video is to show how music can help people struggling with their mental health, but ultimately, how charities like mind can help people struggling. I decided to feature the model also used in my merch to create a direct link. I will also make this merch as a link to mind charity which can be donated to the charity. This creates value transference to the pulse brand and targets my audience.
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